About Us

Premier Vehicle Valuation Specialists

Built on Experience. Driven by the Market.

Premier Vehicle Valuation Specialists is an independent vehicle valuation firm helping vehicle owners, attorneys, and insurance professionals establish credible diminished value and pre-loss market value through real market analysis.

Founded on more than 15 years of insurance and auto damage experience, Premier was built with a simple philosophy: every valuation should be supported by real market data, transparent methodology, and documented evidence.

William Heck, founder of Premier Vehicle Valuation Specialists
Meet the Founder

William Heck, Founder

Premier Vehicle Valuation Specialists was founded by William Heck, an automotive claims professional with more than 15 years of experience in insurance, auto damage, collision repair, and vehicle valuation.

Before founding Premier, William spent over a decade inside the insurance industry, gaining firsthand experience evaluating vehicle damage, reviewing claims, and understanding how insurers determine vehicle values. That experience became the foundation for Premier’s commitment to transparent, market-based valuations supported by real evidence.

Today, William continues to oversee the methodologies and standards behind every Premier report, ensuring each valuation reflects the same principles the company was built on: accuracy, transparency, and market-supported analysis.

Our Story

Why We Started Premier

Premier was founded on a simple idea: every vehicle valuation should answer one question clearly. What did the vehicle actually lose in value?

Our founder, William Heck, spent more than a decade inside the insurance industry and worked with claims from both sides. That experience showed him what makes a valuation credible to everyone involved: real market evidence, clearly documented, that any reader can follow. He saw room for a balanced, independent option built entirely around that standard.

Premier was built to deliver it.

The result is the Premier Market Comparison Method: comparable vehicles drawn from the real market, documented adjustments, and a transparent methodology. It remains the foundation of every report we produce, and it gives vehicle owners, attorneys, and insurance professionals a figure they can rely on.

Premier began as a diminished value company. As more clients asked for the same evidence-based approach, our services grew to include total loss appraisals and specialty vehicle valuations. Our purpose has stayed the same: to establish, with evidence, what a vehicle is truly worth.

Our Principles

What Guides Every Report

Objectivity

Every valuation begins with the market, not a predetermined outcome.

Transparency

Every adjustment is documented and explained.

Accuracy

We prioritize credible, supportable conclusions over inflated valuations.

Integrity

If the market doesn’t support a claim, we’ll tell you.

Ready to Get Started?

Whether you’re pursuing diminished value, challenging a total loss settlement, or need a specialty vehicle valuation, we’re here to help.

Request Your Evaluation